Director, AI & Organic Search (AEO, GEO, SEO)
Pay Range: $152,300.00 – $216,090.00
Brand: Victoria's Secret
Location: New York, NY
Location Type: Hybrid
Job Area: Marketing
Employment Type: Full-time
Job ID: 04JNV
Why You Belong Here
At Victoria’s Secret & Co, you’ll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.
We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business.
Your Role
The search landscape is evolving quickly. While the core fundamentals of Search Engine Optimization (SEO) are still vital, roadmaps and playbooks need to adapt for artificial intelligence (AI) and large language models (LLMs). Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are becoming increasingly important for brands to drive visibility and engage with a growing audience of AI search users in this new touchpoint on the customer journey.
Victoria’s Secret & Co. is looking for a digital marketing leader who can leverage their traditional SEO expertise with their AEO/GEO passion and experience. As the Director of AI & Organic Search you will be responsible for driving growth and innovation in organic search, AI search, and agentic search. You will drive brand visibility, product discovery, and effective results against key business objectives for the Victoria’s Secret and PINK brands.
Your Impact
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Strategize & Plan – Lead AI and organic search strategy, plan and develop roadmap, and prioritize cross-functional actions from content development to technical optimization. Align tactical plans and execution to support brand, customer, and product marketing strategies.
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Collaborate & Activate – Partner cross-functionally with Digital, IT, Marketing, PR, and Creative teams to produce optimized content at scale, align amplification efforts, and ensure our brands, products, and content are correctly surfaced, cited, and recommended by AI models and virtual assistants. Collaborate with Paid Search team to align on total search insights and optimization opportunities.
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Measure & Optimize – Lead the creation and socialization of regular and structured reporting out of one or more tools. Develop insights and actions based on qualitative and quantitative analytics. Experiment and research through test-and-learn initiatives to analyze agent behavior, reasoning patterns, and ranking signals.
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Monitor & Research – Stay current on the latest news, trends, emerging opportunities, best practices, and industry updates. Share key updates with team, cross-functional partners, and executive leaders.
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Influence & Inform – Translate complex AI search ecosystems and metrics into actional narratives and performance readouts for C-suite and board-level audiences. Create and present business cases to influence alignment and investment decisions on new opportunities.
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Build & Lead High-Performing Team – Manage in-house team of associates and external relationships with agencies, vendors, and platform partners.
Click here for benefit details related to this position.
Maximum Salary: $216,090.00
VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.
Your Experience
- 12+ years of experience in digital marketing or digital product management with strong background in AI search and SEO
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Experience within an agency or retail organization preferred
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Mix of business, creative, and technical acumen
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Technically familiar with large language models (LLMs), AI agent frameworks, and web architecture
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Self-starter who can flex between strategic thinking and tactical execution
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Comfortable navigating ambiguity
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Outstanding analytical skills and strong experience in performance optimization
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Excellent communication skills (verbal and written) and strong executive communication
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Experience leading direct reports, cross-functional teams, and vendor relationships
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Bachelor’s degree in Marketing or related field
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This role can be based in either our Reynoldsburg, OH (Columbus area) or New York, NY offices
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As a hybrid role, the person in this role will be expected to be in office Tuesday, Wednesday, and Thursday
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Occasional travel involved
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance
An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.
Paid parental leave to bond with your new addition
401(k) savings plan with company match
Merit increases and performance bonuses
On-the-spot recognition and rewards for a job well done
Employee stock purchase program
Merchandise discounts
Medical, dental, vision, and pharmacy coverage
Tuition reimbursement
Commuter benefits
Working and Living in New York City
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Would you like to know what it’s like to work at Victoria’s Secret & Co.? Take a closer look at our unique employment culture.
Why do our people love working here?
Working for VS&Co has taught me so much about business leadership. I am thankful and proud that I have been able to be a part of this organization and the opportunity to grow my career here!
District Manager
Building genuine connections with your team is just as important as the connections we make with our customers. A team’s culture truly impacts the customer experience and plays such a huge part in overall store performance. A strong and positive culture benefits everyone
Store Manager
Building genuine connections with your team is just as important as the connections we make with our customers. A team’s culture truly impacts the customer experience and plays such a huge part in overall store performance. A strong and positive culture benefits everyone.
Store Manager
The strength of the team is each individual member. The strength of each member IS THE TEAM!
I will be going on my 29th year of employment this May 2026. I enjoy my job but I have to say over the 29 years, I’ve seen a lot of changes! My experience has allowed me to see both good and challenging moments in the business, but no matter what we’ve always gotten the work done. I love the people I work with and have made a lot of friends. My favorite thing about this job is having goals and challenges along the way. All in all, I have enjoyed my years with the company.
Merchandise Processor
In my 28 years at VS&Co, I have experienced many positive changes within the company. I started at the company in 1996 and I have spent most of my career in the Active Panties department. Over the course of my career, I have been a trainer, back up group lead, and worked in almost every department in DC4. I have always appreciated the support I have recieved – in 1995, while working at DC4 through a 3rd party, I lost my apartment and belongings in a fire. DC4 stepped up and helped me come out of a that devastating loss I experienced. I have enjoyed my time here and this role.
Merchandise Processor
I was hired in 2014 as a seasonal MP during fall peak season at DC5. Once I was converted to a core associate, I joined the training team and learned I’m very passionate about helping others learn new skills and become successful. The leaders of the training team saw my passion and helped me develop the skills necessary to become a training facilitator. I am very grateful to have had mentors who helped me grow as a leader and achieve my career goals. To help me continue to develop my skills, I also had access to classes offered by the Learning and Development teams. In 2017 I became a core operations group lead , and I am now a core operations supervisor at DC6.
I love this company and my job! I love our culture and am very passionate about our core values. I have never worked for a company that cares about associates the way VS&Co does. There are opportunities for everyone here; if you come to work with us and have a desire to grow your career here, this company supports the development of talent.
Supervisor, Distribution Centers
I love my job because of leadership’s dedication to company values and culture. This company wide commitment creates a safe, thriving atmosphere where I’ve had unlimited opportunities to learn and grow in my career. The mentorship I have received in my few years of working here has been invaluable, and I am sincerely thankful for the encouragement and trust that has allowed me to thrive. We are truly better together, and Inclusion & Belonging is without a doubt everything!
Operations Manager, Distribution Centers
I was hired in 2014 as a seasonal MP during fall peak season at DC5. Once I was converted to a core associate, I joined the training team and learned I’m very passionate about helping others learn new skills and become successful. The leaders of the training team saw my passion and helped me develop the skills necessary to become a training facilitator. I am very grateful to have had mentors who helped me grow as a leader and achieve my career goals. To help me continue to develop my skills, I also had access to classes offered by the Learning and Development teams. In 2017 I became a core operations group lead , and I am now a core operations supervisor at DC6.
I love this company and my job! I love our culture and am very passionate about our core values. I have never worked for a company that cares about associates the way VS&Co does. There are opportunities for everyone here; if you come to work with us and have a desire to grow your career here, this company supports the development of talent.
Supervisor, Distribution Centers
I am proud to be a part of VS&Co and appreciate the fact that we are a company that truly lives our values. I especially identify with our Core Values – Better Together and DEI is Everything because they emphasize the importance of unity among individuals from diverse backgrounds.
My journey with VS&Co began in 2020 at the newly opened DC6 as a Group Lead. Over the years, I’ve had the opportunity to develop my leadership skills as a seasonal supervisor before being promoted to Operations Supervisor in 2024.
Operations Supervisor, Distribution Centers
My 28 years at VS&Co have and continue to challenge me to grow, learn, and be a contributor to the work the business is doing. I have had the opportunity to see how our culture has evolved over the years into what it is today. Our culture is one of the major reasons why I enjoy coming to work every day. Even more that that, at the center of our culture are the relationships that we’ve developed. We all matter. It has been great to be a part of the growth and development of other associates and seeing what we do make an impact to the success of our global brand while having fun.
Operations Manager, Distribution Centers
I love my job because of leadership’s dedication to company values and culture. This company wide commitment creates a safe, thriving atmosphere where I’ve had unlimited opportunities to learn and grow in my career. The mentorship I have received in my few years of working here has been invaluable, and I am sincerely thankful for the encouragement and trust that has allowed me to thrive. We are truly better together, and Inclusion & Belonging is without a doubt everything!
Operations Manager, Distribution Centers
I love my job because of leadership’s dedication to company values and culture. This company wide commitment creates a safe, thriving atmosphere where I’ve had unlimited opportunities to learn and grow in my career. The mentorship I have received in my few years of working here has been invaluable, and I am sincerely thankful for the encouragement and trust that has allowed me to thrive. We are truly better together, and Inclusion & Belonging is without a doubt everything!
Project Administrator
I love my job because of leadership’s dedication to company values and culture. This company wide commitment creates a safe, thriving atmosphere where I’ve had unlimited opportunities to learn and grow in my career. The mentorship I have received in my few years of working here has been invaluable, and I am sincerely thankful for the encouragement and trust that has allowed me to thrive. We are truly better together, and Inclusion & Belonging is without a doubt everything!
Operations Manager, Distribution Centers
I love my job because of leadership’s dedication to company values and culture. This company wide commitment creates a safe, thriving atmosphere where I’ve had unlimited opportunities to learn and grow in my career. The mentorship I have received in my few years of working here has been invaluable, and I am sincerely thankful for the encouragement and trust that has allowed me to thrive. We are truly better together, and Inclusion & Belonging is without a doubt everything!
Project Administrator
I enjoy working here because of the emphasis on work-life balance and that my schedule allows for valuable family time. I also appreciate the internal opportunities for growth within the company.
Lead Technician, Maintenance
I started as an associate Technician and with the support of my leaders and team, I had the opportunity to build a lot of core knowledge that allowed me to move into my current Technician role. The company invests in people from all different backgrounds and brings them together for everyone to succeed.
Maintenance Technician
Learning opportunities have been everywhere throughout my career, allowing me to progress from an entry-level role to a building manager. The friendly and helpful people I’ve met along the way have made it an enjoyable experience for the last three decades.
Maintenance Manager
From the moment I got the call in February 2023 offering me an internship with such a prominent brand, to joining the Emerging Leaders program, it’s been an incredible journey. I’ve had the chance to explore multiple areas — from planning to merchandising to product development — and in doing so, I found the best fit for me. What’s made the biggest impact on my journey has been the people — mentors and leaders who invested in my growth. The supportive culture and positive atmosphere has made it a place I genuinely enjoy showing up to every day, and for that, I feel incredibly lucky.
Assistant Merchant
Working at VS&Co has been such a fantastic experience! VS is full of collaboration, creativity, and empowerment! I started my journey at VS&Co in 2023 as a technical design intern and quickly discovered that it was a place where I could grow and thrive. The following year I was able to return, for a second summer internship, and later saw the opportunity to apply for a design position. Today, I have the pleasure of working alongside talented designers on the casual intimate design team, in a supportive and innovative environment!
Assistant Designer
The most rewarding aspect of my time at Victoria’s Secret has been building my skillset and seeing my experience shine across multiple teams and roles.
Associate Designer
Over the last decade with Victoria’s Secret, I have been given the opportunity to work with the most talented and passionate individuals. I am so grateful for these connections and the impact they have had on my career development. In my merchandising roles, our customers and products have always been at the forefront of what we do which makes the work that much more exciting!
Director of Merchandising
I am honored to work for a best in class asset protection team where we uphold VS&Co values every day. Our company supports the work we do by giving us the best technology and tools to allow us to protect our people, product, and property. My team and I feel valued by the organization while we support profitability and safety in the workplace for one of the best brands in the world!
Senior Manager, Asset Protection
I’ve been with VS&Co for 15 years, in that time I’ve had three different roles, lived in two different states, lead talented teams and traveled across the country.
In my time, I’ve seen our team consistently invests in tools and resources to help associates meet their goals both personally and professionally. One example would be the annual Wicklander training.
The company value of “Better Together” shows up in the way the Asset Protection team is welcomed and included by both our field and home office partners.
Regional Asset Protection Manager
I am honored to work for a best in class asset protection team where we uphold VS&Co values every day. Our company supports the work we do by giving us the best technology and tools to allow us to protect our people, product, and property. My team and I feel valued by the organization while we support profitability and safety in the workplace for one of the best brands in the world!
Senior Manager, Asset Protection
I’ve been with VS&Co for 15 years, in that time I’ve had three different roles, lived in two different states, lead talented teams and traveled across the country.
In my time, I’ve seen our team consistently invests in tools and resources to help associates meet their goals both personally and professionally. One example would be the annual Wicklander training.
The company value of “Better Together” shows up in the way the Asset Protection team is welcomed and included by both our field and home office partners.
Regional Asset Protection Manager
I started at VS as a contractor and later transitioned into a full-time role, and three things have always stood out about the production team: how supportive, innovative, and collaborative it is. I’ve always felt incredibly supported by both my managers and teammates. We work together in a way that truly pushes everyone to grow, and the constant drive to improve and evolve our processes is inspiring. I’m continually encouraged to reach new potential and try new things — every day is a new adventure.
Production Planner, Lingerie & Apparel
I am an HR Senior Coordinator who has been with VS&Co for over 19 years. Throughout my tenure, I have served in a variety of roles, however one thing has remained consistent: my passion for creating a positive work environment. As a member of the HR team, I am focused on supporting associate engagement and relations, continuing to develop my leadership skills, and expanding my knowledge of the HR field.
Senior HR Coordinator
I started here at VS&Co as a cook. With the support and trust of the team and my leaders, I was able to work my way up to Sous Chef. I love working for a brand that rewards people who show up, are willing to learn, and bring passion to the kitchen.
Sous Chef
Moving from Serbia to the United States was one of the biggest steps of my life, but Victoria’s Secret quickly became my home away from home. At Victoria’s Secret, the culture felt familiar, the support felt genuine, and my naturally direct communication style not only became part of my charm in the Tax department, but is also recognized and appreciated as the unique approach I bring. The Tax department has given me the chance to learn, lead, and contribute in meaningful ways, all while feeling valued for who I am and what I carry. Being a bilingual CPA in a new country isn’t about perfection – it’s about showing up as yourself. This is a reminder that home isn’t a place; sometimes it’s a company and a team that welcome your whole story.
Senior Tax Analyst
I have such a strong passion for the brand. In my role I am an advocate for VS&Co and help to keep our brand story alive. I love that I am able to share my passion with potential candidates, and help us attract talented, passionate individuals to continue our transformation journey. My experience in the field as a Store Manager has made me a better recruiter, allowing me to have different insights and understandings of what we look for in future associates.
Senior Recruiter
Building genuine connections with your team is just as important as the connections we make with our customers. A team’s culture truly impacts the customer experience and plays such a huge part in overall store performance. A strong and positive culture benefits everyone.
Store Manager
I’ve had the opportunity to lead our enterprise infrastructure teams responsible for maintaining core infrastructure and ensuring seamless Omni-channel experiences across stores and digital platforms. What I admire most about the company is its adaptability and commitment to innovation. VS&Co consistently stays ahead of industry trends, fostering a collaborative environment where we can explore new technologies and push boundaries.
Manager, IT Infrastructure ETO
I am proud to lead our global enterprise data science and Al strategy. What I love most about working at VS&Co is the amazing team we’ve built. We have the perfect amalgamation of talent, providing the recipe to drive innovation and make a global impact to the top and bottom line.
VP Head of Data Science & Analytics
I have been at VS&Co for almost eight years and am currently leading the Digital Merchandising team. Our company cares deeply about the well-being of employees and fosters a culture of innovation, collaboration, and excellence. We believe in diversity, equity, inclusion, and creating an environment where everyone’s unique talents and perspectives are valued.
Senior Team Lead, Digital Merchandising
Moving from Serbia to the United States was one of the biggest steps of my life, but Victoria’s Secret quickly became my home away from home. At Victoria’s Secret, the culture felt familiar, the support felt genuine, and my naturally direct communication style not only became part of my charm in the Tax department, but is also recognized and appreciated as the unique approach I bring. The Tax department has given me the chance to learn, lead, and contribute in meaningful ways, all while feeling valued for who I am and what I carry. Being a bilingual CPA in a new country isn’t about perfection – it’s about showing up as yourself. This is a reminder that home isn’t a place; sometimes it’s a company and a team that welcome your whole story.
Senior Tax Analyst
I owe much of my career growth to the talented people I’ve been surrounded by. Their influence, support, and example have shaped my path and strengthened my commitment to lifelong development.
Director, International Finance & Pricing
Working at Victoria’s Secret has given me opportunities to expand my skillset and take on challenges that interest me. The company’s culture fosters continuous learning, and I am encouraged to pursue professional growth. I feel empowered to take ownership of my work and am proud to see the impact it has on the organization.
Senior Internal Auditor
Moving from Serbia to the United States was one of the biggest steps of my life, but Victoria’s Secret quickly became my home away from home. At Victoria’s Secret, the culture felt familiar, the support felt genuine, and my naturally direct communication style not only became part of my charm in the Tax department, but is also recognized and appreciated as the unique approach I bring. The Tax department has given me the chance to learn, lead, and contribute in meaningful ways, all while feeling valued for who I am and what I carry. Being a bilingual CPA in a new country isn’t about perfection – it’s about showing up as yourself. This is a reminder that home isn’t a place; sometimes it’s a company and a team that welcome your whole story.
Senior Tax Analyst
I have such a strong passion for the brand. In my role I am an advocate for VS&Co and help to keep our brand story alive. I love that I am able to share my passion with potential candidates, and help us attract talented, passionate individuals to continue our transformation journey. My experience in the field as a Store Manager has made me a better recruiter, allowing me to have different insights and understandings of what we look for in future associates.
Senior Recruiter
I am an HR Senior Coordinator who has been with VS&Co for over 19 years. Throughout my tenure, I have served in a variety of roles, however one thing has remained consistent: my passion for creating a positive work environment. As a member of the HR team, I am focused on supporting associate engagement and relations, continuing to develop my leadership skills, and expanding my knowledge of the HR field.
Senior HR Coordinator
I am an HR Senior Coordinator who has been with VS&Co for over 19 years. Throughout my tenure, I have served in a variety of roles, however one thing has remained consistent: my passion for creating a positive work environment. As a member of the HR team, I am focused on supporting associate engagement and relations, continuing to develop my leadership skills, and expanding my knowledge of the HR field.
Senior HR Coordinator
I’ve had the opportunity to lead our enterprise infrastructure teams responsible for maintaining core infrastructure and ensuring seamless Omni-channel experiences across stores and digital platforms. What I admire most about the company is its adaptability and commitment to innovation. VS&Co consistently stays ahead of industry trends, fostering a collaborative environment where we can explore new technologies and push boundaries.
Manager, IT Infrastructure ETO
I am proud to lead our global enterprise data science and Al strategy. What I love most about working at VS&Co is the amazing team we’ve built. We have the perfect amalgamation of talent, providing the recipe to drive innovation and make a global impact to the top and bottom line.
VP Head of Data Science & Analytics
Moving from Serbia to the United States was one of the biggest steps of my life, but Victoria’s Secret quickly became my home away from home. At Victoria’s Secret, the culture felt familiar, the support felt genuine, and my naturally direct communication style not only became part of my charm in the Tax department, but is also recognized and appreciated as the unique approach I bring. The Tax department has given me the chance to learn, lead, and contribute in meaningful ways, all while feeling valued for who I am and what I carry. Being a bilingual CPA in a new country isn’t about perfection – it’s about showing up as yourself. This is a reminder that home isn’t a place; sometimes it’s a company and a team that welcome your whole story.
Senior Tax Analyst
I have such a strong passion for the brand. In my role I am an advocate for VS&Co and help to keep our brand story alive. I love that I am able to share my passion with potential candidates, and help us attract talented, passionate individuals to continue our transformation journey. My experience in the field as a Store Manager has made me a better recruiter, allowing me to have different insights and understandings of what we look for in future associates.
Senior Recruiter
I began my career at VS&CO as an intern nearly 8 years ago and everyday since I’ve felt empowered by those around me to grow and develop. VS&Co is a one-of-a-kind workplace with one-of-a-kind people. The energy and passion here is unmatched – I am so lucky to be a part of it!
Senior Analyst, Human Research & Insights
It’s always been a dream of mine to work for such an iconic brand––one that embodies entertainment, fashion, and glamour. What’s kept me here over the years, though, are the incredible people I get to work with every day and the opportunities I’ve had the privilege to experience.
From day one, I’ve felt that this is a place where growth is not only possible but encouraged. The people here are inspiring, they challenge you to be creative, to think big, and to bring your best self to work each day.
I’m truly grateful to be part of an organization that not only excels in retail but also genuinely cares about the people who make it all happen.
Public Relations
I started as a contractor 15 years ago, and I’m often asked why I’ve stayed. The answer is easy—the people. From my team to new faces I meet, everyone’s passion for the brand is inspiring. There’s always something exciting happening, and being part of a fast-moving, ever-evolving company keeps me motivated every day.
AVP, Marketing
I love that Victoria’s secret fosters a culture where creativity meets business. We are constantly re-inventing what our products could be and innovation is encouraged! My favorite memory at Victoria’s Secret is PINK bringing back the Mini Dog Gift with Purchase after years of its Hiatus!
Merchant
I always believe in how you show up matters – leading with commitment, honesty and passion. Those values have helped me build genuine relationships, drive positive change, and continuously challenge myself to grow.
Demand & Deployment Manager
Moving from Serbia to the United States was one of the biggest steps of my life, but Victoria’s Secret quickly became my home away from home. At Victoria’s Secret, the culture felt familiar, the support felt genuine, and my naturally direct communication style not only became part of my charm in the Tax department, but is also recognized and appreciated as the unique approach I bring. The Tax department has given me the chance to learn, lead, and contribute in meaningful ways, all while feeling valued for who I am and what I carry. Being a bilingual CPA in a new country isn’t about perfection – it’s about showing up as yourself. This is a reminder that home isn’t a place; sometimes it’s a company and a team that welcome your whole story.
Senior Tax Analyst
I love that Victoria’s secret fosters a culture where creativity meets business. We are constantly re-inventing what our products could be and innovation is encouraged! My favorite memory at Victoria’s Secret is PINK bringing back the Mini Dog Gift with Purchase after years of its Hiatus!
Merchant
I always believe in how you show up matters – leading with commitment, honesty and passion. Those values have helped me build genuine relationships, drive positive change, and continuously challenge myself to grow.
Demand & Deployment Manager
Throughout my career at VS&Co I have had a such a positive experience both professionally and personally. From starting as a Store Manager to working in various roles in corporate, I’ve had tremendous support in my growth and development along the way.
Senior Manager, Store Operations
Visual Merchandising isn’t just about presentation; it’s about curating an environment that inspires confidence and connection. My evolution within Victoria’s Secret mirrors the brand’s own transformation as it embraces change, redefines beauty, and continuously strives to inspire through creativity and vision.
Manager, Visual Merchandising
I have had a lot of incredible opportunities with the VS&Co on the social media content team. Here, I’ve found a lot of room for growth and creative freedom which has helped me grow so much in my current role.
Senior Website Designer
I have worked for VS&Co for 10 years. In that time, I have had the opportunity to work as a surface designer for PINK panties, bras, accessories, sleep, sport, apparel, and swim. Working in all of these different categories has allowed me to familiarize myself with our total product offerings, learn various processes, and work with a variety of partners. Through every category I have worked on, “Better Together” has always been the consistent value that shows up. This shared value allows us to collaborate effectively together!
Designer
Working at VS&Co has been such a fantastic experience! VS is full of collaboration, creativity, and empowerment! I started my journey at VS&Co in 2023 as a technical design intern and quickly discovered that it was a place where I could grow and thrive. The following year I was able to return, for a second summer internship, and later saw the opportunity to apply for a design position. Today, I have the pleasure of working alongside talented designers on the casual intimate design team, in a supportive and innovative environment!
Assistant Designer
The most rewarding aspect of my time at Victoria’s Secret has been building my skillset and seeing my experience shine across multiple teams and roles.
Associate Designer
I have had a lot of incredible opportunities with the VS&Co on the social media content team. Here, I’ve found a lot of room for growth and creative freedom which has helped me grow so much in my current role.
Senior Website Designer
I have been with VS&Co for 14 years, starting in the stores and working my way into merchandising at the corporate office. VS&Co has given me so many opportunities to grow and develop and it has been so rewarding to work for a company that truly invests in their people. Beginning my career in stores gave me such great knowledge and experience about the customer and brand. Everything we do starts and ends with her and ensuring we are delivering the best product!
Senior Merchant
Over the last decade with Victoria’s Secret, I have been given the opportunity to work with the most talented and passionate individuals. I am so grateful for these connections and the impact they have had on my career development. In my merchandising roles, our customers and products have always been at the forefront of what we do which makes the work that much more exciting!
Director of Merchandising
From the moment I got the call in February 2023 offering me an internship with such a prominent brand, to joining the Emerging Leaders program, it’s been an incredible journey. I’ve had the chance to explore multiple areas — from planning to merchandising to product development — and in doing so, I found the best fit for me. What’s made the biggest impact on my journey has been the people — mentors and leaders who invested in my growth. The supportive culture and positive atmosphere has made it a place I genuinely enjoy showing up to every day, and for that, I feel incredibly lucky.
Assistant Merchant
I love that Victoria’s secret fosters a culture where creativity meets business. We are constantly re-inventing what our products could be and innovation is encouraged! My favorite memory at Victoria’s Secret is PINK bringing back the Mini Dog Gift with Purchase after years of its Hiatus!
Merchant
From the moment I got the call in February 2023 offering me an internship with such a prominent brand, to joining the Emerging Leaders program, it’s been an incredible journey. I’ve had the chance to explore multiple areas — from planning to merchandising to product development — and in doing so, I found the best fit for me. What’s made the biggest impact on my journey has been the people — mentors and leaders who invested in my growth. The supportive culture and positive atmosphere has made it a place I genuinely enjoy showing up to every day, and for that, I feel incredibly lucky.
Assistant Merchant
I started at VS as a contractor and later transitioned into a full-time role, and three things have always stood out about the production team: how supportive, innovative, and collaborative it is. I’ve always felt incredibly supported by both my managers and teammates. We work together in a way that truly pushes everyone to grow, and the constant drive to improve and evolve our processes is inspiring. I’m continually encouraged to reach new potential and try new things — every day is a new adventure.
Production Planner, Lingerie & Apparel
Visual Merchandising isn’t just about presentation; it’s about curating an environment that inspires confidence and connection. My evolution within Victoria’s Secret mirrors the brand’s own transformation as it embraces change, redefines beauty, and continuously strives to inspire through creativity and vision.
Manager, Visual Merchandising
I started at VS as a contractor and later transitioned into a full-time role, and three things have always stood out about the production team: how supportive, innovative, and collaborative it is. I’ve always felt incredibly supported by both my managers and teammates. We work together in a way that truly pushes everyone to grow, and the constant drive to improve and evolve our processes is inspiring. I’m continually encouraged to reach new potential and try new things — every day is a new adventure.
Production Planner, Lingerie & Apparel
SUPPORTING YOUR CAREER GROWTH
At Victoria’s Secret & Co., we’re passionate about helping our associates be their best and inspiring them to achieve their fullest potential.
Store Team
Asset Protection Team
Store Team
Asset Protection Team
OUR HIRING PROCESS
Our associates are the lifeblood of our culture. We are always interested in adding top talent to our team. Our recruiters are dedicated to ensuring a great candidate experience for you.
Here is what to expect in the recruitment and hiring process:
Online application
All candidates must apply online to enter the hiring process. Current opportunities are available on our career site.
Recruiter review
The VS&Co. recruiting team has an eye for great talent and will contact qualified candidates who apply. Recruiters also may come across your profile on LinkedIn or other career sites and reach out to you directly. Recruiters may contact you by phone, email, text, or LinkedIn messages to arrange screens or interviews.
Initial Screen
Recruiters complete an initial screening with talent to learn about candidates and share more about our culture and opportunities.
Interviews
Interviews with the hiring team can happen by phone, video, or in person. We will never conduct an interview via chat, messaging service, or texting.
Offers
VS&Co. Recruiters extend job offers electronically that are sent from vsco-hr@victoria.com email address. We will never ask for payment, financial information, equipment purchases, or personal information as a part of the recruiting process. Post-acceptance personal identification information is captured in a secure system.
