OUR CULTURE
Fostering a happy, healthy, and inclusive culture is our top priority. We believe in our associates, giving back to our communities and putting the customer first. It’s been that way since our beginning.
We are a diverse community in which all associates are treated fairly and respectfully, with equal access to opportunities and resources, allowing associates to contribute fully to the company’s success. We foster a culture where everyone can bring their whole selves to work. As our world evolves, we evolve with it by embracing social change, taking action and holding ourselves accountable for creating a happy, healthy, and safe place to work.
We are a community of smart, passionate, and committed associates whose creativity, innovation and hard work fuel the world’s most recognized lingerie, apparel and beauty brands.
We are a values-led organization with more than 27,000 associates who are taking our company into a new era of growth in the U.S. and around the globe.
- Our Purpose is our reason for being.
- Our Path to Potential strategy defines where we are headed and the priorities that will drive our future success.
- Our Culture Code reflects the values and behaviors that shape how we collaborate, make decisions and deliver for our customers.
Together, they provide a shared foundation for how we grow, innovate and win as a company.
Our Purpose
Inspire Confidence. Spark Joy. Celebrate Sexy.
Culture Code
- Put Her First: She is our reason. Every decision begins with her needs and ends with an experience that builds confidence and loyalty.
- Own the Outcome: How we execute and follow through matters. We act with ownership, urgency, and accountability to achieve results we’re proud of.
- Stay Curious & Innovate: We believe progress is never finished. Curiosity pushes us to learn, evolve, and keep raising our bar.
- Embrace Differences & Win Together: Our best ideas come from bringing different perspectives together. When everyone contributes, we win as one team.
Community Guidelines
At Victoria’s Secret & Co., we are dedicated to creating welcoming spaces for everyone. This commitment guides the way we engage across all social media channels, ensuring they remain safe, inclusive, and supportive environments.
The following guidelines outline how Victoria’s Secret & Co. will continue to foster a positive, uplifting presence across all branded social platforms, delivering an engaging experience for our customers, associates, and communities.
VS&Co believes in doing what is right in our industry, for our communities, and for the world. That’s why we’re pleased to share the steps we’ve taken to drive forward our Environmental, Social, and Governance (ESG) efforts in our 2025 ESG Report, including making a meaningful impact against our three strategic pillars: People, Purpose, and Planet.
Learn more about how we are consciously designing positive change at VS&Co by reading our 2025 ESG Report.
At VS&Co, belonging is foundational to how we operate. Ensuring all associates feel welcome, included, respected, and empowered to contribute and succeed.
Belonging fuels high performance. It empowers us to meet the needs of our customers and ensures we continue to thrive in a competitive, global marketplace.
Our belonging efforts are focused on:
Attracting the Best Talent
- Build a global team by actively seeking a wide range of backgrounds, experiences, and perspectives to help us meet customer needs.
- Hire the most qualified individuals from a broad talent pool, ensuring a true meritocracy.
Nurturing a culture where we:
- Ensure fairness and opportunity for all.
- Respect and value differences and where everyone feels supported to do their best.
- Drive innovation and results by incorporating diverse perspectives in decision-making.
When we prioritize inclusion and belonging internally, it manifests in everything we create for our customers. Whether it’s the products we design, the services we offer, or the ways we communicate, our customers see themselves reflected in our business. This connection is crucial for improving the customer experience and building lasting relationships with those we serve.
At VS&Co, we are deeply committed to people — our associates, customers, partners — and the communities around the world where we live and work. Through financial contributions, nonprofit partnerships, in-kind donations and associate volunteerism, we strive to make lives better and communities stronger. Deeply rooted in this commitment is our responsibility to women — improving women’s health and wellness, supporting women impacted by domestic violence, developing women leaders, supporting positive mental health in young adults and supporting organizations that work to improve the lives of those within our supply chain.
Our philanthropic efforts represent a rich mixture of backgrounds, insights and perspectives.
We believe getting involved in our communities makes a difference and we’re dedicated to positively impacting the lives of our associates, our customers and the global community at large. For more information on our commitments click HERE.
