Senior Product Owner, MarTech
Pay Range: $144,800.00 – $197,505.00
Brand: Victoria's Secret
Location Type: Remote
Job Area: Digital
Employment Type: Full-time
Job ID: 04ION
Why You Belong Here
At Victoria’s Secret & Co, you’ll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.
We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business.
Your Role
Victoria’s Secret & Co. is looking for a Senior Product Owner to lead our MarTech and customer communications capabilities within the Digital Product organization. This role sets the vision and drives delivery for the platforms that power personalized, compliant, and measurable experiences across our owned channels—web, app, email, SMS, and push—including both marketing and operational/service communications (e.g., triggered and transactional messages, preference/consent, customer support and store-related messaging where applicable).
You’ll partner across Marketing, Technology, Analytics, Legal/Privacy, Product/UX, and business teams to strengthen our foundations, improve execution, and guide what’s next in modern personalization and orchestration.
Your Impact
Set Direction (Vision + Roadmap)
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Own the MarTech / customer communications product vision and roadmap aligned to enterprise marketing and digital strategy.
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Prioritize work based on customer impact, business value, risk/compliance, and operational readiness.
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Maintain an outcome-driven backlog with clear problem statements, requirements, and success metrics.
Build & Evolve the Platform (End-to-End MarTech)
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Lead implementation and ongoing improvement of capabilities such as:
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Customer data + audience management (e.g., CRM/CDP)
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Campaign/journey orchestration across owned channels
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Preference + consent management
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Measurement, analytics, and reporting
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Ensure platforms scale, perform reliably, and enable teams to self-serve with quality data.
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Enable consistent, compliant messaging across:
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Marketing programs (promotions, lifecycle, launches)
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Operational/service communications (transactional/triggered, customer care flows, store-related journeys where needed)
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Improve journey quality through testing, targeting, and personalization—reducing friction for customers and teams.
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Partner with Marketing and Analytics to improve effectiveness through testing, learnings, and iteration.
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Troubleshoot issues across integrations, data flow, deliverability, tracking, and dashboards.
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Act as the primary product partner to Marketing, IT/Engineering, Analytics, Legal/Privacy, and vendors.
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Drive UAT, release readiness, training/enablement, and adoption for new capabilities.
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Improve delivery speed and predictability while maintaining quality.
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Ensure products meet SLAs, security/privacy requirements, and performance standards.
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Proactively manage incidents, risks, and technical debt.
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Support privacy-forward measurement (including cookie-less strategies) and privacy-by-design practices.
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Coach and develop product team members; model inclusive collaboration and clear communication.
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Establish KPIs and dashboards that connect platform work to business outcomes.
Click here for benefit details related to this position.
Maximum Salary: $197,505.00
VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.
Your Experience
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8+ years in digital product management / product owner roles, ideally in MarTech/AdTech (CRM/CDP, orchestration, analytics, consent).
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Experience leading teams (people leadership and/or strong cross-functional leadership).
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Strong understanding of integrations across marketing, analytics, and enterprise systems
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Working knowledge of privacy-forward marketing, measurement/attribution, and marketing performance metrics.
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Comfort operating in Lean/Agile environments; strong stakeholder influence and prioritization skills.
Preferred Experience
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Experience modernizing MarTech foundations and scaling personalization in a specialty retail environment.
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Deep Experience with relevant tools in the space such as those from Adobe, Salesforce, Attentive, Braze, Airship, Snowflake, etc.
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Experience supporting both digital and store-connected journeys.
This role is to be located in either Columbus, Ohio or New York, New York to support adjacency to critical stakeholders in either one of those home office locations.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance
An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.
Paid parental leave to bond with your new addition
401(k) savings plan with company match
Merit increases and performance bonuses
On-the-spot recognition and rewards for a job well done
Employee stock purchase program
Merchandise discounts
Medical, dental, vision, and pharmacy coverage
Tuition reimbursement
Commuter benefits
Working and Living in Columbus/Reynoldsburg, Ohio

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