Director, Public Relations- Pink

Director, Public Relations- Pink

Why You Belong Here

At Victoria’s Secret, we acknowledge your value. We recognize that every associate has something unique to add to our brand and business. We strive to recruit, retain, and advance diverse talent that reflects the customers we serve and the communities where we live and work. We foster a culture where everyone belongs because we know our business thrives most when we look for, listen to, and amplify diversity, equity, and inclusion.

We place the customer at the heart of everything we do. We dream big, embrace curiosity and creativity while always learning from our mistakes. We lead with integrity, trust, and respect to achieve the best outcomes as one team.

Your Impact:

·       Conceptualize and execute strong, forward thinking, 360-degree brand relevant PR and talent strategies to drive business growth, build brand equity, generate consistent brand exposure, and optimize storytelling.

·       Oversee Press, PR Events, Influencer relations and VIP program strategies for key product launches, brand campaigns, seasonal moments as well as an “always on” strategy.

·       Lead and manage a team of hardworking and strategic PR professionals

·       Manage relationship with PR agency, key press contacts, talent agents, management teams, and influencers/creators

·       Work closely with cross-functional partners to maximize PR & Influencer strategy, connectivity, effectiveness to create optimal business ROI

·       Support strategy for general PR activations including seasonal stylist previews, influencer and press events, activations, etc.

·       Manage seasonal and monthly budget

·       Oversee timely hindsight and performance recaps across brand launches and initiatives

·       Collaborate with cross-functional teams, external agencies, and vendors to support and execute PR and events plans

·       Innovate and advocate for new ways to expand our VIP & Influencer marketing initiatives by remaining current on industry trends, up-and-coming celebrities, influencers, etc.

·       Well-versed in press and influencer marketing reporting and KPIs

·       Highly motivated and committed with a can-do attitude – thrives on the demands of a busy work environment with enthusiasm, high energy, and a determination to deliver top tier results

·       Able to manage a myriad of demands, deadlines, and personalities

·       Creatively attuned and able to generate new ideas consistently that are in line with brand aesthetic 

·       Time management – punctual and reliable, detail oriented, able to confidently multi-task and manage others to perform multiple duties to the required deadlines

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