Specialist Marketing

Position: Specialist, 3P Marketing

Your Role

The Marketing Specialist’s primary responsibility is to support brand-elevating and customer-relevant strategies that drive profitable business growth and build loyalty and brand equity for Victoria’s Secret Emerging Businesses. This role is for driving the development, execution, and tracking of a variety of marketing programs to support and drive sales.

Why You Belong Here

At Victoria’s Secret, we acknowledge your value. We recognize that every associate has something unique to add to our brand and business. We strive to recruit, retain, and advance diverse talent that reflects the customers we serve and the communities where we live and work. We foster a culture where everyone belongs because we know our business thrives most when we look for, listen to, and amplify diversity, equity, and inclusion.

We place the customer at the heart of everything we do. We dream big, embrace curiosity and creativity while always learning from our mistakes. We lead with integrity, trust, and respect to achieve the best outcomes as one team.

Your Impact

• Assists the Third Party Marketing team in development and execution of marketing plans
• Takes an active role in creating, briefing, and maintaining seasonal marketing campaigns and calendars, inclusive of marketing channel support across emails, paid media, app, social media, PR, influencer, events/activations, direct mail, in-store marketing concepts, loyalty, VSCC, promotions, and asset management
• Manages in-season execution of the VS Partner Marketing/Co-op program for product categories inclusive of creative, invoicing, execution of plans and recapping. Assist with both external brand and internal working team communication.
• Supports in budget management, including tracking invoices
• Partners closely with 3P business partners and marketing counterparts on the Victoria’s Secret / PINK Marketing brand strategy and channel leads to confirm alignment and to execute on Emerging Businesses marketing strategies
• Helps to execute strategic partnerships with external brands and partners that will help reinforce and amplify the story telling of our launches and campaigns
• Provide competitive analysis and recommend strategies to better compete in the marketplace
• Supports team on execution of marketing strategies to ignite and sustain growth for key invested brands by demonstrating a thorough understand of the brand, customer, and marketing vision
• Help define best practices and refine partnership guidelines to streamline marketing processes with external partners
• Support recurring team meetings with internal team, cross-functional channel leads, and external partners with agendas, recaps, and a clear understanding of topics

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