Analyst, Customer Insights
Marque: Victoria's Secret
Emplacement: Reynoldsburg, OH, US
Domaines d’emploi: Marketing
Type d’emploi: Full-time
Job ID: 04ITZ
The Team:
Through a comprehensive understanding of people, the brand, and retail landscape, the Customer Insights team will enable & empower the organization to leverage insights as a regular, valued, and natural input to strategy development and everyday decision making. This team thinks beyond consumers, with the goal of understanding humans. We identify and articulate their needs alongside actionable recommendations that enable the business to deliver their wants, driving business growth.
Your Role:
The Analyst Customer Insights is responsible for supporting the search, collection, and synthesis of market, consumer & competitive insights. By framing up our quantitative and qualitative data with the context of what is happening around us, they will aid in the completion of the 360-degree view of the customer. This role supports Victoria’s Secret & Victoria’s Secret Beauty.
Your Impact:
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Shape and refine the brand’s understanding of the business through the lens of the customer.
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Influence strategic priorities across VS + Beauty including supporting functions such as Design, Merchandising, Planning, Marketing, and Brand Strategy, and Creative.
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Build a deep understanding of our key product categories to guide seasonal planning and analyze in-season performance through multiple data sources, including marketplace data, primary, and secondary research.
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Assist in quantitative studies that support the product development process from design and development to assorting and planning through to copy and marketing.
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Assist with qualitative initiatives to complement the quantitative insights to answer the “why”, bringing consumer sentiment to life and deepening our understanding of our customer.
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Assist with consumer wear testing efforts to ensure product quality and performance meet customer expectations and help identify winning go-forward raw materials and key messaging opportunities
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Generate insights from all above research, delivering presentations with confidence and clarity.
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Stay up to date on emerging consumer and market trends that are impacting consumer behavior.
Click here for benefit details related to this position.
Salaire Minimum : $67,700.00
Salaire Maximal : $88,830.00
VS&Co procure une estimation de la fourchette de rémunération pour ce poste tel que montré. Votre rémunération actuelle sera déterminée selon divers facteurs pertinents, y compris, sans toutefois s’y limiter, vos compétences, votre expérience et votre emplacement géographique.
Your Experience:
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Bachelor’s degree in business, research, merchandising, or related field.
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Ability to think globally/strategically, turning insights into actionable recommendations.
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Experience and success in using data to tell a story; including the ability to draw and synthesize insights from several different sources
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Ability to be objective in analysis & share learnings constructively
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Strong written and oral presentation skills
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Adaptable and a champion for change
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Experience with research tools (e.g. Qualtrics, Toluna, Circana) preferred.
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Experience with other insights platforms (e.g. WGSN, Ypulse, Kantar, etc.) a plus.
About You:
You’re obsessed with problem solving & naturally curious. You have a passion for putting humans at the heart of product and marketing development. You have an analytical mindset and ability to work through the data to get to what really matters BUT you have the communication skills necessary to make anyone understand the numbers. You know how to tell stories with data and understand the power of great messaging to change minds. You’re pragmatic but open-minded. You work well in a fast-paced environment and have the agility necessary to re-prioritize and shift gears regularly. You are a self-starter and independent but also love to lead and develop talent. You’re confident, passionate, and driven by success.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance
An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.
