Senior Media Specialist, Campaign Planning
Brand: Victoria's Secret
Location: New York, NY, US
Location Type: Hybrid
Job Area: Marketing
Employment type: Full-time
Job ID: 04CF5
Your Role:
Are you a marketer looking for an opportunity to drive innovation and growth in media and advertising? Are you passionate about customer marketing and optimizing media touchpoints throughout the customer journey? Now is an exciting time to join Victoria’s Secret and the in-house Media team as we grow and evolve our approach to paid media and advertising.
We’re seeking for a dynamic, results-oriented Campaign Planning Senior Media Specialist to join our Marketing team. In this role, you’ll be responsible for managing full-funnel advertising programs, and helping inform creative/content optimizations across digital media channels, including Social, CTV, OLV, Digital Partnerships, OOH, and Audio. Your ability to think strategically and stay ahead of latest industry trends will be key in helping us hit our marketing objectives.
This is a fantastic opportunity for someone who is both creative and analytical, with a passion for crafting engaging campaigns that deliver measurable results. You’ll collaborate with cross-functional teams (internal and external) to ensure that each campaign is not only aligned with our brand goals but also optimized across Paid Marketing Channels for success every step of the way.
Why You Belong Here:
We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business.
Your Impact:
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Participate in seasonal brand briefing and extract focus areas for Paid Media to inform campaign playbooks
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Craft campaign briefs, informing strategic and tactical media approach
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Contribute to weekly discussions with creative partners, informing creative briefs, providing asset feedback, partnering with Upper Funnel and Lower Funnel Specialists, ensuring alignment across full-funnel media touchpoints
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Develop data-driven, actionable insights to inform full-funnel content strategy in partnership with the Campaign Planning Manager
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Deliver Campaign Wrap Reports in collaboration with Media Channel Leads
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Stay current on marketing and media trends, as well as channel/platform best practices, to inform campaign planning and culturally relevant content
Click here for benefit details related to this position.
Minimum Salary : $96,800.00
Maximum Salary : $132,195.00
VS&Co provides an estimated range of compensation for this role as shown. Your actual compensation will be determined by a number of relevant factors, including but not limited to your specific skills, experience, & geographic location.
Your Experience:
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Bachelor’s degree in Marketing or related field
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3-5 years of experience in digital marketing within an agency or retail organization
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Experience in paid media and managing creative assets preferred
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Deep knowledge across Social and Digital Media channels
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Experience in omni-channel campaign development/planning process
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Outstanding analytical skills and attention to detail
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Excellent communication skills (verbal and written)
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This role can be based out of New York City headquarter. As a hybrid role, this person will be expected to be in-office 2-3 days during the week, typically Tuesdays-Thursdays.
Additional Preferred Experience:
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Experience working with creative teams a plus
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Experience working across owned & earned channels, beyond paid media
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Experience working with project management tools such as Salesforce and Adobe
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance
An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.
