Specialist, Programmatic Media
Brand: Victoria's Secret
Location: New York, NY, US
Location Type: Hybrid
Job Area: Marketing
Employment type: Full-time
Job ID: 04B47
Your Role:
Are you a marketer looking for an opportunity to drive innovation and growth in media and advertising? Are you passionate about customer marketing and optimizing media touchpoints throughout the customer journey? Now is an exciting time to join Victoria’s Secret and the Media team as we grow and evolve our approach to paid media and advertising.
As a Specialist of Programmatic Media, you will be responsible for hands-on keyboard management of programmatic campaigns including programmatic display and video advertising. You will drive advancement in marketing capabilities, optimize customer engagement, and deliver effective results against key business objectives for the Victoria’s Secret and PINK brands.
Why You Belong Here:
At Victoria’s Secret & Co, you’ll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.
We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business.
Your Impact:
- Assist in planning, execution, and day-to-day optimizations of programmatic campaigns.
- Work with demand-side-platforms (DSPs) such as DV360 & The Trade Desk to help implement and optimize campaigns.
- Track campaign performance metrics such as ROAS, CPA, etc. and support the team in identifying areas of optimizations.
- Develop insights and actions based on qualitative and quantitative analytics.
- Assist with the analysis of campaign data, generating basic reports, and supporting the team in identifying trends and insights to improve future campaigns.
- Help manage relationships with programmatic vendors and assist with any troubleshooting or technical issues.
- Assist in tracking and reporting on programmatic media budgets, ensuring campaigns are within budget and meet KPIs.
- Stay current on the latest programmatic trends and industry best practices to refine strategies and tools.
- Assisting with Direct Media Buys
Click here for benefit details related to this position.
Minimum Salary : $85,700.00
Maximum Salary : $114,660.00
VS&Co provides an estimated range of compensation for this role as shown. Your actual compensation will be determined by a number of relevant factors, including but not limited to your specific skills, experience, & geographic location.
Your Experience:
- Bachelor’s degree in Marketing or related field.
- 2-3 years of experience in programmatic media buying or digital advertising.
- Experience with DSPs (such as DV360, TTD & Amazon), ad exchanges, ad servers, verification partners, white lists, PMPs, and related ad tech preferred
- Experience within an agency or retail organization preferred.
- Outstanding analytical skills with the ability to interpret data and translate insights into actionable items.
- Ability to work with campaign data and basic reporting tools (e.g., Excel, Google Analytics) to track performance.
- Strong attention to detail when managing campaigns, budgets, and reporting.
- This role can be based in either our Reynoldsburg, OH (Columbus area) or New York, NY offices
- As a hybrid role, the person in this role will be expected to be in office two days during the week, typically Wednesday and Thursday
- Occasional travel involved
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance
An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.
