Specialist, Media Forecasting & Analytics
Brand: Victoria's Secret
Location: New York, NY, US
Location Type: Hybrid
Job Area: Marketing
Employment type: Full-time
Job ID: 04A3R
Position Title: Specialist, Media Forecasting & Analytics
Your Role:
We are seeking a highly skilled Media Specialist to join our team. This role requires an understanding of media analytics, with a strong emphasis on budget management, budget tracking, pacing, and data uploads. The ideal candidate will have exceptional analytical skills, experience in media planning and buying, and a keen eye for detail.
Why You Belong Here:
At Victoria’s Secret & Co, you’ll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.
We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business.
Your Impact:
Budget Tracking & Pacing:
§ Track and report on budget allocation, spend, and variances
§ Ensure accurate and timely budget reconciliation and financial reporting
§ Collaborate with Media and Finance partners to ensure accurate budget allocation and spending across all media campaigns
§ Generate and distribute budget tracking reports to stakeholders, providing insights and recommendations
§ Own weekly data upload process, ensuring accurate API flow through and manually uploading data from select vendor platforms
§ Manage and process invoices related to media campaigns, ensuring accuracy and timely payment; collaborate with finance team to maintain records and resolve discrepancies
Forecasting & Data Maintenance:
§ Partner with Media planning and channel teams on Brand Lift Studies
§ Collect, analyze, and interpret media data from various channels; create comprehensive reports and presentations that highlight key metrics, trends, and insights
§ Analyze campaign performance data to identify areas of improvement to optimize media strategies; provide recommendations to enhance campaign effectiveness and ROI
§ Collaborate with analytics teams to analyze customer behavior, customer sentiment, profitability, marketing mix models as they pertain to media spend
§ Develop and implement dashboards and visualizations to communicate analytical findings effectively
§ Conduct ad-hoc analysis to support media strategic initiatives and decision-making
Minimum Salary : $76,100.00
Maximum Salary : $99,855.00
VS&Co provides an estimated range of compensation for this role as shown. Your actual compensation will be determined by a number of relevant factors, including but not limited to your specific skills, experience, & geographic location.
Your Experience:
§ Bachelor’s degree in quantitative field (e.g. Finance, Analytics) or equivalent experience
§ 2-5 years of experience in media analysis, budget management, forecasting, marketing analytics or in a related field
§ Strong understanding of media planning and measurement methodologies across various channels
§ Expertise in data visualization and reporting tools (Google Looker, Snowflake, MSI, Adobe Analytics)
§ Exceptional communication and presentation skills, with the ability to translate complex data into clear, actionable recommendations
§ This role is based in our New York, NY office
§ As a hybrid role, the person in this role will be expected to be in office two days during each week, typically Wednesday and Thursday
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance
An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.
