Manager Marketing, Loyalty Strategy

Position: Manager, Marketing Loyalty Strategy

Your Role

The Loyalty Marketing Manager is responsible for the planning and execution of loyalty strategies to drive profitable business growth, build brand equity and creates customer loyalty. Responsible for the creation and implementation of new concepts, strategies, programs and technologies designed to generate customer growth and engagement within the loyalty space including the brand credit card. Develop, forecast, execute and analyze integrated customer marketing programs through a lens of ONE customer who shops across multiple product categories and sales platforms to entice customers to spend with the brand on her brand credit card. Ideate, integrate and execute seasonal strategies that build into program fundamentals while amplifying brand campaigns and identity.

The customer loyalty marketing team is tasked with creating a best-in-class loyalty marketing program that engages loyalty members and cardmembers to drive both emotional and transactional loyalty.

Why You Belong Here 

At Victoria’s Secret & Co, we acknowledge your value. We recognize that every associate has something unique to add to our brand and business. We strive to recruit, retain, and advance diverse talent that reflects the customers we serve and the communities where we live and work. We foster a culture where everyone belongs because we know our business thrives most when we look for, listen to, and amplify diversity, equity, and inclusion. 

We place the customer at the heart of everything we do. We dream big, embrace curiosity and creativity while always learning from our mistakes. We lead with integrity, trust, and respect to achieve the best outcomes as one team. 

Your Impact

• Manage the seasonal strategy for VS & PINK Rewards and the Victoria’s Secret Credit Card program to maintain benchmarks and goals, drive program growth and innovation
  • Develop and implement new and innovative marketing efforts around the VS & PINK Rewards Program & the Victoria’s Secret Credit Card (ex. new benefits, offers, communication vehicles etc.), campaign and product strategy, etc.
  • Collaborate with Business Unit Marketing partners to ensure loyalty programs support key brand moments/launches and integrate into overall customer marketing initiatives
  • Responsible seamlessly integrating into seasonal process including completion of all seasonal milestones, deliverables, and presentations
  • Closely integrate and collaborate daily with cross-functional partners including internal brand, email, social, media, insights, stores, digital, visual, traffic, creative, finance, planners and merchants as well 3rd party partners
  • Create and kick-off of project plans and briefs for all marketing drivers in the appropriate forms inclusive of print, digital media, social, email, app and production/procurement that seamlessly integrate loyalty strategies into the brand
  • Compose strategic creative briefs for loyalty program campaigns & ongoing marketing assets that communicate business objectives, best practices, considerations of customer purchase cycle & desired results
  • Efficiently and effectively execute the work plan, collaborating as needed with internal and external resources
  • Manage team key priorities and support direct reports in strategy execution and tactical tasks as well as professional growth and development
  • Aid team in the ideation, definition and scope of program evolution and implementation
  • Partner closely with Loyalty Marketing Director to drive short and long-term strategies for the overall loyalty program. Support their director as needed to leverage insights to action that ladder up to program goals, financial targets, enhancement needs, etc.
• Responsible for translating data and customer insights into actionable strategies designed to reach customers and build loyalty both on and off the credit card
  • Support analytic teams in the financial planning and analysis of loyalty programs
• Bring a “customer lens” to loyalty initiatives, promoting a consumer-driven mindset and perspective across the organization
  • Create and maintain catalog of industry loyalty & credit card programs for benchmarking
• Educate, promote and evangelize the role of loyalty & credit loyalty in acquiring and retaining customers and customer data for Victoria’s Secret Stores and Online