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Media Specialist, AI & Organic Search

Marque: Victoria's Secret
Emplacement: Reynoldsburg, OH, US

Domaines d’emploi: Marketing
Type d’emploi: Full-time
Job ID: 04OMN

Description

Your Role

The Specialist, AI & Organic Search plays an integral role in analyzing search trends, evaluating performance data, and partnering directly with the Manager to shape and execute the organic search and AI discovery roadmap for Victoria’s Secret & PINK brands.

This role bridges analytical rigor and strategic planning across traditional search engines and emerging conversational AI platforms (ChatGPT, Perplexity, Gemini). Rather than purely executing technical configurations, you will evaluate traffic patterns, uncover visibility gaps, support strategic roadmap initiatives across core merchandising categories (Bras, Panties, Sleep, Swim, Beauty), and deliver actionable performance narratives to cross-functional stakeholders.

Are you looking for an opportunity to drive innovation and growth in search marketing? Are you passionate about customer marketing and optimizing touchpoints throughout the customer journey? Now is an exciting time to join Victoria’s Secret as we grow and evolve our approach to AI and traditional search engine optimization.

Your Impact

  • Manage planning, execution, and analysis of SEO programs and campaigns, including keyword analysis and meta data optimization, and support for content creation and local search listings

  • Partner closely with the Manager to translate broader search and AI discovery strategies into prioritized roadmap milestones and deliverables

  • Analyze organic traffic trends, category demand shifts, and market share across key retail peaks and promotional moments

  • Monitor and evaluate brand visibility, citation frequency, and recommendation share across conversational AI engines, assistants, and AI-powered search experiences

  • Conduct recurring category and landing page analyses across core lines (Bras, Panties, Sleep, Swim, Beauty) to identify intent gaps and discoverability opportunities

  • Own recurring weekly, monthly, and seasonal performance reporting, translating raw search and discovery data into actionable, executive-ready insights

  • Track macro algorithm updates and emerging generative search behaviors, delivering timely impact assessments and strategic pivot recommendations

  • Collaborate with cross-functional teams to implement SEO best practices, execute day-to-day tactical website updates, and drive growth by following the SEO roadmap

  • Build data-driven presentation decks and business cases to help cross-functional partners understand search intent and demand curves

  • Stay current on the latest digital marketing trends, identify new and emerging search marketing opportunities, and influence innovation

Click here for benefit details related to this position.

Salaire Minimum : $67,700.00
Salaire Maximal : $88,830.00

VS&Co procure une estimation de la fourchette de rémunération pour ce poste tel que montré. Votre rémunération actuelle sera déterminée selon divers facteurs pertinents, y compris, sans toutefois s’y limiter, vos compétences, votre expérience et votre emplacement géographique.

Qualifications

Your Experience

  • Bachelor’s degree in Marketing or related field

  • 1-3 years of experience in organic search, digital analytics, performance marketing, or digital strategy—ideally within an e-commerce, multi-category retail, or agency environment

  • Strong understanding of search engine ranking principles and an active curiosity about how Large Language Models (LLMs) and conversational interfaces impact digital discovery

  • Mix of business, creative, and technical acumen

  • Self-starter who can flex between strategic thinking and tactical execution

  • Demonstrated track record of partnering effectively with a manager or senior lead to plan, prioritize, and manage ongoing project roadmaps and cross-functional workflows

  • Outstanding analytical skills and strong experience in performance optimization

  • Excellent communication skills (verbal and written.

  • Occasional travel involved

  • This role is hybrid based in either our Reynoldsburg, OH (Columbus area) or New York, NY offices

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance  

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.

Victoria's Secret

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