Senior Manager, Brand Marketing – Pink
Marque: Victoria's Secret
Emplacement: New York, NY, US
Domaines d’emploi: Marketing
Type d’emploi: Full-time
Job ID: 04IZD
PINK is an iconic, immediately recognizable, and beloved brand—and a pioneer in the space we created. Rooted in pop culture, fashion, and self-expression, PINK is a champion of girlhood, with a deep understanding of the 18–24-year-old customer and what truly moves her.
The Role
The Senior Manager, Brand Marketing will lead brand marketing strategy across apparel, accessories, swim, and PINK collaborations, shaping how PINK shows up in culture and connects with its customer. This role sits at the intersection of brand strategy, consumer insight, and cultural relevance, translating who we are into compelling narratives, campaigns, and launches that build brand heat and drive business results.
This individual is a strategic brand thinker with a strong point of view, deep knowledge of the apparel space, and a clear understanding of how to engage Gen Z in meaningful, relevant ways. You’ll partner cross‑functionally to ensure brand strategies are insight-led and executed with excellence across channels.
What You’ll Do
Brand Strategy & Customer Focus
- Develop and lead brand marketing strategies for apparel, accessories, swim, and collaboration initiatives—grounded in a deep understanding of the PINK customer, category dynamics, and cultural context.
- Know who she is and what drives her, by brand and by category, and translate that insight into clear positioning, messaging, and storytelling.
- Ensure brand strategies reflect how and where to reach her—and how to engage her authentically across channels.
Campaigns, Collaborations & Culture
- Serve as a strategic lead on PINK collaborations, bringing a strong point of view on partners, cultural relevance, storytelling, and execution.
- Shape and champion campaign platforms and seasonal narratives that feel bold, playful, emotional, and authentically PINK.
- Stay deeply informed on market trends, category competition, creators, platforms, and cultural moments to keep PINK ahead of what’s next.
Social, Digital & Platform Fluency
- Partner closely with Social, Media, PR, and Creative teams to ensure strategies are platform-appropriate and culturally fluent.
- Bring awareness of emerging platforms, creator ecosystems, and content trends—ensuring PINK shows up in ways that feel native and relevant.
Driving Results Through Thoughtful Planning
- Build strong, forward-looking plans by thinking beyond the current moment and anticipating where the consumer, market, and business are headed.
- Stay flexible and nimble, adjusting strategies to capture emerging opportunities, mitigate risk, and maximize business upside.
- Use performance insights, data, and learnings to inform decision-making and continuously improve outcomes.
Communication, Collaboration & Leadership
- Lead cross-functional collaboration with Merchandising, Creative, Social, PR, Integrated Marketing, and leadership partners.
- Develop and deliver clear, compelling presentations that align stakeholders around strategy, storytelling direction, and recommendations.
- Demonstrate strong leadership competencies by fostering engagement, modeling curiosity, and contributing to a high-performing team culture.
- Coach and mentor junior team members, supporting growth, learning, and development.
here for benefit details related to this position.
Salaire Minimum : $147,800.00
Salaire Maximal : $201,495.00
VS&Co procure une estimation de la fourchette de rémunération pour ce poste tel que montré. Votre rémunération actuelle sera déterminée selon divers facteurs pertinents, y compris, sans toutefois s’y limiter, vos compétences, votre expérience et votre emplacement géographique.
Core & Marketing Competencies
- Strong customer focus with an ability to deeply understand and advocate for the Gen Z consumer.
- Strategic mindset with the ability to plan thoughtfully, think ahead, and pivot as needed.
- Deep market expertise across apparel, lifestyle, and brand marketing ecosystems.
- Data-informed decision-making paired with strong creative and cultural instincts.
- Nimble learner who stays curious, open, and continuously evolves with the industry.
Experience & Skills
- 7+ years of experience in brand marketing, integrated marketing, or product marketing, preferably within apparel, fashion, or lifestyle brands.
- Proven experience developing brand strategies and campaigns that drive both cultural relevance and business results.
- Strong point of view on brand collaborations and partnerships.
- Excellent communication and presentation skills, with experience influencing senior leaders.
- Highly collaborative, organized, and comfortable operating in a fast-paced, evolving environment.
- Genuine passion for the PINK brand, its customer, and its role in fashion, culture, and community.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance
An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.
