Senior UX Strategist

Your Role

We are seeking a highly experienced Senior UX Strategist to help shape, align, and evolve the end-to-end user experience across our digital ecosystem. In this role, you’ll partner closely with product, design, engineering, research, and business leaders to define long-term experience strategies that balance customer needs, business objectives, and platform capabilities.

You will work at a systems and portfolio level—connecting vision to execution—by identifying experience opportunities, clarifying complex problem spaces, and guiding teams toward coherent, scalable solutions. At this level, driving alignment across teams of teams and influencing strategic direction through insight, narrative, and evidence will be core to your success.

Through a variety of methodologies, we support product teams that build configurable features and capabilities designed to continually enhance the end-user experience and business performance. We do this by:

• Understanding the motivations, behaviors, and unmet needs of our millions of customers—and translating those insights into clear experience strategies

• Partnering with business, brand, and technology teams to align platforms, capabilities, and processes around a shared experience vision

• Advocating for clarity, coherence, and continuity across the user journey—ensuring learnability, efficiency, memorability, and desirability

• Operating within a Lean/Agile development process that allows teams to validate assumptions, launch incrementally, and learn quickly

• In addition, how we define and guide solutions is as important as what we deliver. UX Strategists are expected to advocate for and operate within a systems-based methodology—one that supports configurability, customization, and reuse—enabling scalable, consistent, and high-quality experiences across brands and products.

Why You Belong Here

At Victoria’s Secret & Co, you’ll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.

We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business.

Your Impact

• Serve as a strategic UX partner and subject matter expert for a supported brand, product area, platform, or experience domain

• Define and articulate experience strategy through frameworks, principles, journey maps, opportunity maps, and roadmaps that guide teams from concept to execution

• Collaborate with design and product leadership to connect user insight, business goals, and technical constraints into actionable direction

• Lead cross-functional working sessions to clarify problem spaces, align on priorities, and establish shared definitions of success

• Identify patterns, gaps, and redundancies across experiences and proactively recommend approaches that improve coherence and scalability

• Champion and help evolve our systems-based design methodology, ensuring strategies support multi-tenant, configurable implementations

• Partner with Research to shape hypotheses, testing approaches, and insight synthesis—ensuring learnings inform both near-term decisions and long-term strategy

• Leverage qualitative and quantitative data, metrics, and performance indicators to evaluate experience effectiveness and refine strategic direction

• Work closely with UX Design, Front-End, and Back-End Engineering to ensure strategy is translated into effective, feasible solutions

• Present strategic narratives and recommendations to cross-functional, product, and brand partners—clearly communicating rationale, tradeoffs, and expected impact

• Contribute to annual planning, ensuring experience strategy aligns with user needs and business priorities

• Actively mentor and influence teams by modeling strategic thinking, elevating critique, and sharing frameworks, case studies, and learnings

• Challenge existing processes and assumptions, proposing new ways of working that improve focus, alignment, and outcomes

• Leverage foundational research, behavioral insights, and emerging trends to anticipate future user needs, turning early signals into strategic hypotheses, opportunity areas, and long‑horizon experience direction

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